Creativity is the ability to think and act in ways that are new and novel or act of conceiving something original or unusual. It is the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. Three important levels of creativity are:
Innovation is thinking creatively about something that already exists such as, Walkman is an innovation on the phonograph. Innovation is applied Creativity, as the Innovation refers to the application of an idea and, in many cases, is a collaborative enterprise; whereas the Creativity refers to generating new and novel ideas.
Creativity is as such a function of knowledge, curiosity, imagination, and evaluation. The greater your knowledge base and level of curiosity, the more ideas, patterns, and combinations you can achieve, which then correlates to creating new and innovative products and services.
Creative ideas and Innovative approaches can come from almost anywhere. Fresh perspectives and ideas can be floated by colleagues, employees, customers and the target groups, when you are listening to them and are open to their feedback. Say, for example, deliberations are going on in a conference, where you discover a tool, a technology, or a process that you did not know before and that discovery helps your organisation work well. After some time, that discovery may also spur an innovative idea of how to apply the discovery. Such innovative idea may then be used as an inspiration that yields something never seen before, something created by your organisation that helps you and your customers. That’s how the three levels of creativity can work together.
Creative and Innovative organisations do better over the long haul as these organisations do not copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves. They tend to distance themselves from the competition rather than compete with them. They create something new and better. They are as such able to leverage their creativity and their innovative capabilities to attain long-term success.
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